Tier 1 Logos — Core Brand

Formal Stacked

This is the primary stacked logo for Macon & Joan Brock Virginia Health Sciences at Old Dominion University. Two color use is consistent with Old Dominion’s logo guidance.

Primary Stacked logo for  Macon & Joan Brock Virginia Health Sciences at Old Dominion University

Formal Horizontal

This is the primary horizontal logo for Macon & Joan Brock Virginia Health Sciences at Old Dominion University. The wordmark and symbol are center aligned.

Primary Horizontal logo for the Macon & Joan Brock Virginia Health Sciences at Old Dominion University

Formal Square

Square logos are intended primarily for use on branded apparel, including lab coats, along with signage and in other approved uses where horizontal space is limited. Consult the Marketing & Communications team before using these logos.

Primary Horizontal logo for the Macon & Joan Brock Virginia Health Sciences at Old Dominion University

Misuses

It is extremely important for brand success that the Macon & Joan Brock Virginia Health Sciences at Old Dominion University logo be displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all elements.

Macon & Joan Brock Virginia Health Sciences at Old Dominion University Logos demonstrating what changes are not allowed within the brand guidelines. Do not use photoshop effects. Do not screen or tint the logo. Do not distort the logo. Do not change colors. Do not change scale or alignment. Do not rotate or skew Macon & Joan Brock Virginia Health Sciences at Old Dominion University Logos demonstrating what changes are not allowed within the brand guidelines. Do not change font. Do not change font weight. Do not change font style. Do not change colors. Do not add an outline.

Co-Branding

A co-brand logo is a lock up of two logos side-by-side to indicate a partnership with an external entity.

Due to the unique nature of co-branded materials (e.g. Sentara/Macon & Joan Brock Virginia Health Sciences at Old Dominion University), special consideration must be given when creating any signatures, print and electronic materials, web pages, etc. All materials for co-branding must be created or approved by Marketing & Communications.

Co-branding Demonstration. Macon & Joan Brock Virginia Health Sciences at Old Dominion University logo on left. Partner logo on right