Editorial Style Updates

• Use "Macon & Joan Brock Virginia Health Sciences at Old Dominion University" in ALL references. Do not shorten or abbreviate name on first or second references. On third reference, “Brock Virginia Health Sciences at Old Dominion University,” is acceptable. See below for further detail on name use guidance for content with character or word limitations. Note: The proper name will not be preceded by the article "the."
• EVMS will adopt use of periods with degrees, with the exception of MD and MD-equivalents, including DO (Doctor of Osteopathic Medicine) and MBBS (received by students in the UK and Commonwealth countries and considered equivalent to MD).
• When listing professional honors, credentials and certifications on business cards, EVMS will follow the punctuation standard set by the certifying organization. Ex. FACS for Fellow of the Academy College of Surgeons; APR for Accreditation in Public Relations (Public Relations Society of America); FAHRMM for Fellow of the Association for Healthcare Resource & Materials Management.
• EVMS will adopt title capitalization to conform to AP Style (Director of Marketing Jan Smith or Jan Smith, director of marketing).
• EVMS will adopt the use of “said” for quote attribution.
• EVMS will adopt AP Style on phone numbers: 212-621-1500. (An exception is that parentheses are used for the area code in phone numbers on letterhead)
• ODU will adopt capitalization of degree names. (Ex. Master of Science in Reproductive Clinical Science; Master of Applied Science in Anatomical Science; Bachelor of Arts in History).
• EVMS will continue to include residency/fellowship information in alumni notations (Ex. Francis Counselman, MD (MD '83, Emergency Medicine Residency '86). EVMS will adopt the limit of three credentials with a title, as any more hampers readability.
• ODU will adopt “healthcare” as one word.

Other adjustments

For content with character and word limitations

Internally, we should strive to use “Macon & Joan Brock Virginia Health Sciences at ODU” before removing the first names of the donors. If character or word limits require further abbreviation, refer to the following options.

Approved

• Macon & Joan Brock Virginia Health Sciences at ODU (preferred)
• Brock Virginia Health Sciences at ODU (if necessary)
• Eastern Virginia Medical School at ODU
• Ellmer College of Health Sciences at ODU
• Ellmer School of Nursing at ODU
• EVMS School of Health Professions at ODU
• Joint School of Public Health
• ODU [Program Name]
• Ex. ODU Counseling & Art Therapy
• [Department, Residency] at ODU
• Ex. Dermatology at ODU

Media Relations

PR team to communicate to media the naming preferences:

• Broadcast lower thirds: Macon & Joan Brock Virginia Health Sciences at ODU
• Alternative, if needed: Brock Virginia Health Sciences at ODU

EVMS Medical Group

• First reference: Macon & Joan Brock Virginia Health Sciences EVMS Medical Group at Old Dominion University
• Second reference: EVMS Medical Group at Old Dominion University

Departments within EVMS Medical Group

• First reference: Macon & Joan Brock Virginia Health Sciences EVMS Medical Group at Old Dominion University Department of [name]
• Second reference: EVMS Medical Group at Old Dominion University Department of [name]

Degrees and academic credentials

Use degree/academic credential on first reference for both doctoral and nondoctoral degree holders. Subsequent references for all doctoral degrees should include “Dr.” For nondoctoral degree holders, use the last name only on subsequent references.

• Ex. Vice Dean for Medical Education John Smith, MD, attended the conference. Dr. Smith said it was particularly insightful.
• Ex. Professor of Public Health Jan Smith, M.P.H., attended the conference. Smith said it was particularly insightful.

Department of/Office of/Division of

EVMS will move toward using “Department of,” “Office of” and “Division of” in editorial instances but will omit it for official departmental/office logos.

• Ex. Jan Smith works in the Macon & Joan Brock Virginia Health Sciences at Old Dominion University Office of Marketing and Communications.
• Ex.

Naming architecture for schools, colleges and Medical Group

Full name will be used in many instances, but an alternative option will indicate that the entity is “part of” Macon & Joan Brock Virginia Health Sciences at Old Dominion University.

• Ex. Dr. Smith is a sleep specialist at EVMS Medical Group, part of Macon & Joan Brock Virginia Health Sciences at Old Dominion University.

Naming architecture for schools, colleges and Medical Group

For simplicity and ease of reading, Macon & Joan Brock Virginia Health Sciences at Old Dominion University will be used editorially if it has direct relevance to the story (ex. a newly created/SCHEV-approved school or college within Macon & Joan Brock Virginia Health Sciences at Old Dominion University). Otherwise, the formula of program name in the name of college/school at Old Dominion University should suffice.

• Ex. Macon & Joan Brock Virginia Health Sciences at Old Dominion University announces the addition of the School of Medical Diagnostics and Translational Sciences to the Ellmer College of Health Sciences.
• Ex. The School of Medical Diagnostics and Translational Sciences in the Ellmer College of Health Sciences at Old Dominion University held its sixth annual White Coat Ceremony on May 25.

Eastern Virginia Medical Center (EVMC)

Eastern Virginia Medical Center (EVMC) will continue to be used to reference the medical campus comprised of Eastern Virginia Medical School and EVMS School of Health Professions, which are both part of Macon & Joan Brock Virginia Health Sciences at Old Dominion University, as well as Sentara Health, Children's Hospital of The King's Daughters and the City of Norfolk Public Health Department.

When referencing the buildings associated with Eastern Virginia Medical School at Old Dominion University and the EVMS School of Health Professions at Old Dominion University, refer to "Old Dominion University’s Eastern Virginia Medical School campus."

• Ex. "The free breastfeeding awareness event will be offered at Old Dominion University’s Eastern Virginia Medical School campus."
• Ex. "The closure affects all of the Eastern Virginia Medical Center, including Old Dominion University’s Eastern Virginia Medical School campus."

Titles

Full titles — including school/college, department/office — must be included in email signatures, on business cards and in directory listings. In editorial use, titles may be spread out for ease of readability.

• Ex. Hosts of the “We Grieve Differently” podcast sat down with Marissa Galicia-Castillo, MD (MD ’97, M.S.Ed. ’06, Internal Medicine Residency ’00, B.S.-MD ’94), on June 20 to answer one question: Does palliative care mean end of life? The answer is no, said Dr. Galicia-Castillo, the John Franklin Distinguished Chair for Geriatrics and director of the Glennan Center for Geriatrics and Gerontology at Macon & Joan Brock Virginia Health Sciences at Old Dominion University.